Pharma Market Access Europe

About us - What we do

WE ARE PHARMA INDUSTRY CONSULTANTS WHO LEAD WITH VISION AND DELIVER IN THE FIELD.

ABOuT US - OUR VALUES

AT “DRUGS2MARKET”, WE ARE EXPERT CONSULTANTS DRIVEN BY A SHARED PASSION FOR SUCCESS.

OUR MARKETS IN FOCUS

WE ARE ALL PARTICULARLY MEANT AND DEDICATED TO SUPPORT INDIAN, CHINESE, JAPANESE & SOUTH KOREAN GROUPS TO NAVIGATE THE EUROPEAN COMPLEXITY.

Our Services

PRODUCT LAUNCH OPTIMIZATION

Launching a new drug is a complex process that involves a significant number of departments and people. It requires coordinating a very large number of tasks in a precise order. Anticipating, coordinating, and synchronizing these respective contributions is essential to avoid delays in market launch and ensure a return on investment (ROI).

MARKETING STRATEGY

PRODUCT LAUNCH OPTIMIZATION

STRATEGIC ALLIANCES

BUSINESS PLAN & VALUATION

PRICE & MARKET ACCESS OR COMMERCIAL PRICE STRATEGY

MARKETING AND SALES FORCE EFFECTIVENESS

Our methodology

BE FOCUSED AND DELIVER

Our focus is to identify the highest-impact levers aligned with Board’s strategic priorities to accelerate time-to-market and deliver measurable, business-critical results. Pick and choose the service your organization needs.

01 - Tailor made, Customized & Agile approach

We adapt our methods to your unique context, challenges, and strategic priorities - ensuring relevance and impact at every step

Agile methods tailored to your unique environment
Aligned to your strategy, challenges, and operational context
Designed to deliver real-commercial impact

02 - Driven by data. Grounded in Insights.

We do:

In-depth desk market analysis of your data and reports
Field operational market analysis

End customers (physicians, pharmacists, patients)
Regulatory
Price & Reimbursement bodies

Identify key success factors and challenges
Align on strategic goals & forecasting

03 - Diagnostics

You get:

Customed diagnostics based on industry benchmarks
Clear brand positioning and image
A solid foundation for strategic planning
Forecasting
Clear, actionable insights for regulatory and marketing

04 - From Strategy to Execution

We do:

Plan for filing or pricing
List the best tools from sales to multi-channel
Develop promotional assets
Develop medical training
Train the sales force

05 - Always Adapting, Always Moving Forward

Agile monitoring of program progress
Adaptive response to hurdles and changes
Continual refinement to meet targets

06 - Empowering Teams Through Skill Transfer

Hands-on coaching, knowledge transfer is part of every engagement

Pure Professional and 100% all round support /driver / strategic insight for the business. Strong leadership, taking projects in hands to improve the overall business. Always looking for ways to further boost sales and patient support. Marie-France, you are one of Europe’s driving forces.

Riccardo Todaro, 2024, Country Manager and cluster lead France – Benelux

Biocon Biologics

The knowledge and hands on experience is second to none. Knowledge sharing, understanding the specific market needs, finding innovative solutions in a manner that all stakeholders can appreciate and align with

Karan Cariappa, 2024, Head of strategic Programs – Emerging markets.

Biocon Biologics

I have enjoyed working together with Marie-France, you are a great team player, always engaged and responsive. Your ability to push for solutions in a respectful and collaborative manner makes working with you and the team you lead a genuine pleasure. I’m also very impressed with the way you push the team and extended team to go beyond and take risks. Thanks for the collaboration and hard work

Rahul Kapur, 2024, VP and Head – Medical Affairs, Patient Value

Biocon Biologics

Strong understanding of the markets, great strides in developing new process, roles & responsibilities. Readily available to problem solving which is especially important during start up phase. Developed and maintained strong relationships across the organization.

Stephanie Wasco, 2024, Senior Vice President and Head of Communications, Advanced markets

Biocon Biologics

Invaluable and experience partner, known for her balanced and decisive decision making. Consistently played a pivotal role in achieving our goals, notable in the successful launches of Hulio and Nepexto. Expertise and dedication have been instrumental, thanks for this. We now have effective tender process in place. Contribution deeply appreciated.

Hugo M. Carradinha, 2024, Cluster lead Mediterranean countries

Biocon Biologics

New ideas and open mind to the biologics business, including full patient support program and concept to engage and drive business with Key customers. Thank you for always taking the extra mile, highly appreciated! Hulio performance in BE is the best in the biosimilar group.

Artur Cwiok, 2020, Head of Europe

Viatris

I was able to appreciate the expertise in marketing, both for OTC products and prescription drugs. Good relationships with the medical community and specialists help to clearly define product positioning. Experience with major companies allows for delivering added value to many pharmaceutical firms.